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Summer 2020 - Fall 2020
5 min read

Campgrounds Manager

User Research
Conceptualizing
Designing
UX Story Writing
Header image
In 2020 the world witnessed incredible upheaval, and Americans across the country took to the outdoors in search of respite from COVID-19.
- The 2021 Outdoor Participation Trends Report, commissioned by the Outdoor Foundation

Introduction

Governmental agencies such as Parks and Recreation and Departments of Natural Resources were on the lookout for a product that could manage the influx of outdoors participation. It offered an opportunity for us to build a new module to add to our already existing agency management software. This meant building several interfaces for multiple user types.

Research and Conceptualization

Being a brand-new module for our agency management system, we had the opportunity to dedicate a good amount of time to research. I contributed by providing a competitive analysis of established products in the private and governmental sector. I’ve Identified recurring features, what competitors did well, what they lacked, common processes, etc. I assisted in user interviews of professionals from the park management industry. I was able to get a good understanding of what their day to day was, what could make their job more efficient and their general thoughts on the outdoors industry.

Once we had sufficient data from research, we had to synthesize our findings so that we could share our vision with stakeholders and then turn the vision into actionable items.

Defining a solid foundation

Once we had sufficient data from research, we had to synthesize our findings so that we could share our vision with stakeholders and then turn the vision into actionable items.

With industry SMEs and a UX colleague, we defined the campground system’s hierarchy, laying the foundation for development. We conducted interviews and built user personas that took into concideration the entire journey of the campground visitors, the park employees, and agency administrators.

Low fidelity wireframes

Once the ground work as completed, I build low fidelity wireframes to focus on layout, navigation, and architecture, as well as highlight potential areas of opportunities, and quickly collect SME feedback.

Blockframe lofi wireframe of campground visiter experience

Building and testing the prototype

In order to obtain buy-in from our stakeholders we created a why fidelity prototype to deliver a vision of the ideal reservation system.

Hifi prototype built using Sketch

Hand-off ready wireframes

I was accountable for the creation of the administrative reservation system. I built features for Site Availability, Park Activity, Reservation Details and the Reservation Process. This also meant trying to reuse as much as the existing components all the while introducing new patterns and behaviours at the same time.

Reservation System prototype Admin

Prototyping example of the Reservation system that was built using Sketch.

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